Why authenticity is the key to winning in online business right now (w: Jeff Lerner)
The Graham Cochrane Show
00:00
Embracing Authenticity in Business
This chapter discusses the critical role of authenticity and vulnerability in online entrepreneurship, advocating for genuine connections with audiences. It reevaluates the concept of 'entrepreneur' as a value-oriented adventure and introduces 'value pernourishment' as a strategy for personal branding. Additionally, it emphasizes recognizing intrinsic value and overcoming societal insecurities to foster meaningful contributions in both personal and professional realms.
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