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20min chapter
Why authenticity is the key to winning in online business right now (w: Jeff Lerner)
The Graham Cochrane Show
Embracing Authenticity in Business
This chapter discusses the critical role of authenticity and vulnerability in online entrepreneurship, advocating for genuine connections with audiences. It reevaluates the concept of 'entrepreneur' as a value-oriented adventure and introduces 'value pernourishment' as a strategy for personal branding. Additionally, it emphasizes recognizing intrinsic value and overcoming societal insecurities to foster meaningful contributions in both personal and professional realms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode