Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Transforming Brand Perception Through Behavioral Science
This chapter examines how the Automobile Association reinvented its image as the 'fourth emergency service' and not just a roadside assistance provider. It highlights the impact of language on consumer perception, supported by a study on the significance of word choice in shaping public interpretation.
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