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6min chapter
The Practical Application of Behavioral Science with Kate Waters
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Transforming Brand Perception Through Behavioral Science
This chapter examines how the Automobile Association reinvented its image as the 'fourth emergency service' and not just a roadside assistance provider. It highlights the impact of language on consumer perception, supported by a study on the significance of word choice in shaping public interpretation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode