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#143: The iMBA and the rise of online business education
MBA Insider
Building a Competitive Advantage in Business Education
MBA program is unique in that it appeals to a very diverse group of people. It also has this this flywheel where it actually is the thing that also helps you attract even more students. Students wanted to be able to credibly signal to their employers the skills that they were learning as they progress through the program. The other thing where we made a pivot was thinking about keeping the employers in mind and also our students in mind.
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