College students that are studying English or comms or advertising And want to get real-world professional experience. I think generally it's an underpaid group of people and so that's who I'd go after, he said. He says you have to be realistic about hitting the one goal that matters but have intermediate goals that provide your client a sense of how you are tracking. "I could see someone saying This is a tough economic environment and no matter how hard you try people will not invest in content"

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