Why I Love Featured Snippets

Mark: I love featured snippets because it means you don't have to fight for number one. If you get your content right, you do the research, you answer the questions succinctly. We've had fairly small websites beating very big websites just by leapfrogging them with a featured snippet. One conversion is worth like hundreds of thousands of pounds and that can be all the difference in a sale or not. And somebody clicking through and we'll feature snippet can be the difference between a massive sale and nothing.