Understanding AI's Energy Footprint

Welcome back to The FAIK Files!

In this week's episode:

• Google finally releases data on the power consumption and climate impact of its AI models
• A deep dive into 'Hierarchical Learning Models' (HRMs) and why they might be the next big thing in AI architecture
• How a smart home was reportedly hacked using a Google Gemini calendar summary
• A look at Perry's recent 'Deceptive Minds' episode, "The Long Con"

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*** NOTES AND REFERENCES ***

Google Finally Releases Data About Power:

• MIT Technology Review: https://www.technologyreview.com/2025/08/21/1122288/google-gemini-ai-energy/
• Google’s AI Power/Climate Impact Research: https://cloud.google.com/blog/products/infrastructure/measuring-the-environmental-impact-of-ai-inference
• Google’s Paper: https://services.google.com/fh/files/misc/measuring_the_environmental_impact_of_delivering_ai_at_google_scale.pdf

What Are ‘Hierarchical Learning Models’?:

• Sapient AI's HRM Website: https://sapient.inc
• Sapient AI HRM Github: https://github.com/sapientinc/HRM
• Conceptual Breakdown by Arvind Nagaraj: https://medium.com/@gedanken.thesis/the-loop-is-back-why-hrm-is-the-most-exciting-ai-architecture-in-years-7b8c4414c0b3

Smart Home Hacked by LLM Calendar Summary:

• WIRED Article: https://www.wired.com/story/google-gemini-calendar-invite-hijack-smart-home/

Perry’s ‘Deceptive Minds’ Episode 5: The Long Con:

• Subscribe on LinkedIn: https://www.linkedin.com/pulse/long-con-cognitive-heist-series-5-perry-carpenter-zukyc/
• The Audio Version: https://pod.link/1555610335/episode/OWYxOWI1NTAtNzY2YS0xMWYwLWIwNmEtNjNiNWNlMTRiNGNi

*** THE BOILERPLATE ***

About The FAIK Files:

The FAIK Files is an offshoot project from Perry Carpenter's most recent book, FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions.

• Get the Book: FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions (Amazon Associates link)
• Check out the website for more info: https://thisbookisfaik.com

Check out Perry & Mason's other show, the Digital Folklore Podcast:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-folklore/id1657374458
• Spotify: https://open.spotify.com/show/2v1BelkrbSRSkHEP4cYffj?si=u4XTTY4pR4qEqh5zMNSVQA
• Other:

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Connect with Mason:

• Mason on LinkedIn: https://www.linkedin.com/in/mason-amadeus-a853a7242/
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