The OPLP draft one is done, and it took me less than 15 minutes. Now I need to get it in front of Paul and hear exactly what he thinks. Getting them done and getting feedback will break down the preciousness of this part of the process. There's a ton more we can do over at Tacklebox with our members. If you have an idea and a full time job, head to gettacklebox.com and we'll go through all the early steps with you.
Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.