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Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461

I Love Marketing

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Bridging Digital and Analog Communication

This chapter explores the essential contrast between digital and analog forms of communication, emphasizing the human touch required in sales and marketing. It highlights the importance of maintaining authentic connections with clients while leveraging technology cautiously, particularly AI. The speakers illustrate how understanding customer desires can transform sales approaches from mere transactions to meaningful conversations that resonate emotionally.

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