The key element of trusted data is insuring privacy. And that'sit'sn important tat we have four journeys that we empower for our customers. These ere digital transformation journeys around analytics, an a i,. empowering their analytics initiatives and artificial intelligence initiatives. Then theres enabling them to transform their supply chains, enabling them to go digital and bring their products in ecommerce experiences. The last journey that's extremely important is data governance and privacy - making sure that we're enabling the consumption of this data within the global two thousand and beyond but with governmants and the appropriate policies to consume totest.

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