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This is Not Advice: Beyond Creating Versus Consuming

What Works

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The Genius Aesthetic in the Tech Industry

American capitalism has a long history of ignoring the collective effort required to build what we deem genius. The genius aesthetic gestures broadly to human potential and the good of humanity, but eschews relationship with the community. Men are allowed to articulate a bold vision for the future while women tend the hearth fires of social engagement. Most content creation tends toward the self-reflective, co-creative, and consensus building. Mastulinized content is seen as active, while feminizedcontent is seen as passive.

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