E995: The Next Unicorns: NEXT Trucking CEO & Co-founder Lidia Yan brings trucking into the digital age with her two-sided marketplace, shares insights on finding & focusing on an untapped market, owning & innovating drayage, navigating the trucking industry as a woman & scaling the right team for su
This Week in Startups
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Navigating the Trucking Industry: Traditional vs. Digital Solutions
This chapter explores the complexities of the trucking industry, focusing on traditional load connections through brokers and the fragmentation of the market. It introduces a new digital marketplace designed to optimize connections between shippers and small trucking companies, addressing driver preferences and operational challenges. Additionally, the discussion emphasizes the impact of technology on pricing structures and operational efficiency, particularly during peak seasons.
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