8min chapter

The Rest Is Entertainment cover image

Gino D'Acampo & The Superbowl

The Rest Is Entertainment

CHAPTER

Super Bowl Ads: A Cultural Snapshot

This chapter explores the significance of Super Bowl commercials as a reflection of entertainment industry trends and financial priorities. It analyzes high-profile movie promotions and critiques the evolution and effectiveness of cinematic marketing compared to iconic brand advertisements. The discussion extends to recent performances, including Kendrick Lamar's Halftime Show, and considers the broader implications of entertainment partnerships in the context of social issues.

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