Bonus Episode: Building a Subscription Business with Judith Zhu
Ecommerce Playbook: Numbers, Struggles & Growth
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The Convenience Factor in Subscriptions
Tilly: I'm a person where the convenience factor is like a real value at i i want to think about the things that i buy off and as little as possible. The easier that you make it for a customer to be able to cancel, the less that they cancel, says Tilly. "The more flexibility that you give customers, the more that your a subscriptions retentions actually goes up"
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