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Authentic Campaigns, Social Media, and Politics, with Loren Merchan and Jonathan Barnes

Social Media and Politics

00:00

Navigating Authenticity in Political Races

The chapter explores the concept of authenticity in political campaigns, examining the different expectations and challenges faced by candidates at various tiers of government. It discusses the strategies and importance of maintaining authenticity in the crowded field of candidates, highlighting the evolving perceptions of authenticity among voters.

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