S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
00:00
Can We Add Mexican Americans to Our Customer Base?
The Mexican American segment has not been bringing their families to the center and they've not been paying for the family activities, games or food. The Mexican American consumers that have come to this this business are generally from lower to middle income brackets and have little disposable income. So we could look at the Native American population, Asian, African American, white population and there might be possible there might be either we could add them to our customer base or if our resources are limited or replace our customer base with another demographic.
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