The first path to growth was customer experience, which we talked about in the first session. My cautionary tale might surprise you: It was actually starbucks. They had really lost what it meant to have and deliver this amazing customer experience. And they started piling too many things into the bucket for them, and all of a sudden the experience was just not that great.
This Startup Basics is all about managing customer relationships. Tiffani Bova from Salesforce joins to talk about the ways startups can improve customer interactions, transforming one-time transactions to reoccurring relationships. Jason and Tiffani give practical tips better serve customers and keep them coming back.