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The Impact of Festivals on Advertising
There's only so much money brands are willing to spend on a video. Our videos, I mean, our views are crazy. So it's harder and harder to find brand deals for us that keep up with the pace. And my videos don't make money. Even when I do a brand deal on a video, I still lose money. It makes more sense for me to just build companies that I own because if I promote something that it converts then it leads to real sales.