Is the Creator in the Unboxing Experience Important?

Is there a element of the creator in the unboxing experience? And is that important or not? I'm actually curious, for those listening, does it make more sense to just kind of bild a brand, keep the creator out of it, so that it has amazing scale? Or is that origin story important in the packaging, like we see here with amanda? It may not be that important for the curiosity box, but i do think for amanda's channel, it is nice, you know, that she's the one bringing you through this transformative experience and no directly connected to her. Yeh. One thing is, thes these last a year, i find that to