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Ep 302 Michael Kaplan - The Shotgun Breakup

Built to Sell Radio

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Clean Your Carpets for Better Indoor Air Quality

Carpet cleaning is a lot of sexy business, right? You're claiming carpets. How do you get people excitedabout cleaning people's carpets? So we had a good, really cool set of cor values. And one of the speeches i was asked to give at a new employ orientation was about a the courd value called live deliberately. We got people fired up, and they felt like they were part of something. It wasn't necessarily mission driven, but we were really obsessive about presenting things to the teamit it waswewere we were providing a service that was really helping people.

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