Balancing Act: Athletes and Endorsements

As Spain's La Liga gets underway, we explore the global advertising appeal and earning potential of one of its newest football stars.

Jude Bellingham is a 21-year-old midfielder from England who plays for Real Madrid, and he's hitting the peak of his career.

The face of several brands, with major endorsement deals and more courting his attention, we explore his global advertising appeal, and how he might manage these partnerships while still focusing on his game.

Presented and produced by Matt Lines

(Image: Jude Bellingham holding the UEFA Champion's League trophy on 1 June 2024. Credit: Getty Images)