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BI Weekend: Kraft Heinz Split, Macy’s Earnings

Bloomberg Intelligence

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Kraft Heinz's Strategic Split and Market Dynamics

This chapter explores Kraft Heinz's decision to split into two publicly traded companies and the implications of this move a decade after their merger. It examines changing consumer trends favoring healthier options over traditional packaged goods and the challenges posed for long-term growth. Additionally, the discussion highlights broader market dynamics in the food industry, including activist investor strategies and the contrasting approaches of PepsiCo and Coca-Cola.

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