#371: How to Grow Your Brand Like a Weed With Storytelling
Business of Story
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Is Your Background a Cartoonist?
I don't think this book could have been written by anyone but a cartoonist. I've used that in marketing, all kinds of marketing campaigns. When i create a direct mail campaign with a cartoon about the recipient, but there's a gag in the cartoon. And when they if the cartoon is on target,. if the gag is on target, they're sant hup. You know, the cutlik yap, but that's true. It is. Is it’s true? That has served me well throughout my career.
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