2min chapter

Masters of Scale cover image

Need to Know: Elon Musk at Twitter, Bob Iger’s return to Disney, FTX’s bankruptcy, and more, w/Reid & Bob

Masters of Scale

CHAPTER

Designer Kennell - The Culture of Innovation at Scale

Airbnb CEO Brian Chesky and PepsiCo's chief design officer Moro Porcini talk about why design is essential for disruption at scale. Designers are training this, but the entire company need to have that kind of culture. Designer Kennell eventually ignite the culture, but the culture needs to be spread across every single function of the company.

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