3min chapter

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Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself

The Daily Stoic

CHAPTER

The Four Advantages of Disrupting an Industry

Uber is a great example of a disruptive company Yeah, but also kind of creating the new market. It was very conducive to the disruption part, but it also created a toxic culture Inside because it's hard to turn that off. And ultimately particularly as I think the workforce becomes more diverse and uh The gender balance is people are like that sounds like a terrible place to work That sounds like a gross place to work. So you know your point is that when you disrupt an industry believe me you get a lot of from external stakeholders They give you a lot of pushback.

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