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The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
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The Big Problem With Google's Attribution
Google's attribution, I think, can be solved at the hardware level if you had a cohesive and consistent ecosystem of the way that Apple does. "I don't think enough of you necessarily need to trap more stuff," says Scott Forstall from Wicked reports. Google is usurpable because demographically and psychologically, they're more affluent users as a ubiquitous truth.
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