Resting grumpy face :(
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The Role of TikTok in Aspirational Culture
Generation Z has been raised with the belief that buying property is almost unattainable for them. Morgan Stanley did some research too to argue that young people are living at home longer to curb the rising cost of living, right? And then are spending that extra cash on designer to make themselves feel better about the fact that they're living at home. I do wonder if part of this is a rat race as well. TikTok has lent itself to aspirational culture so much more than any other app. So the people that we've elevated on that platform are the ones with money, the young people with money. It's not a bad investment to be buying a bag if you can. To
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