I do think there is a new, like right now a generation, you know, these things come in waves and respond to what's happening in the world. And I do hope that we are kind of in that cohort. Like I spent much of my career caring only about scoops,. The problem with news is not enough scoops. People meet them where they are, but they may never see them if you don't break news. So this is my continued justification for scoops. I think you have to be useful. I think entertaining is important. I think must, you can't get it anywhere else is important, but useful. Let me ask you, Scott asked before about other