The Perceived Value Business

dave portnoy basically bought, started buying spirit airlines when airlines across the board were not valued high at all. So he had an actual effect on the market. And where this becomes really dynamic for ors is in markets that have perceived value. When it comes to something like stocks, these things are decided based on the market and the interest of the market. Its like diamonds, yets, the perceived value business. But there's no actual monetary value attached to those things outside of what other people are deciding the value of these products are.