How AI Is a Disruptor to Google

AI training courses might not necessarily be for marketers there is a bit of information about what generative AI is. I really don't feel the same waves as I think we did with voice search because I feel like with that it felt like Google etc but being like this is the new thing and we want you to adopt it. It feels almost like the reverse here where smaller players were the ones that turned up and said here's AI and now the big people have had to go oh my god we need to do something about this so yeah it's very very interesting to see these takes on it.