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#724 Hyper Niche Business Ideas with Big End Game Potential

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

The Benefits of Podcasting for Sales and Customer Relationships

This chapter explores the benefits of using podcasting as a content marketing strategy, including attracting new customers and improving sales cycles. The speakers emphasize the importance of long-term thinking and working with customers who understand the potential of podcasting. They also discuss challenges in measuring podcast attribution and mention businesses focused on podcast metrics.

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