8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story
Unseen Unknown
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Preppy
The idea of prepping or survivalism too is something that's going main stream. The wild fires in california, which i think largely put a lot of these items and concerns on to into the scope of celebrity mind set. This is millennials who are following the cardassians, and this can be on their radar in a very real way. We like seeing the celebrities we love go out bare grills; we like to believe that we still have these essential nature skills that if we did end up in the wild, we could live like our ancestors. But to day, we don't know who the enemy is, and we can't agree on what the objective reality is. And
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