What Would She Do if This Was a Dream?

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Raymond: "You just won't ever learn what you need to learn unless you do it. There's so many tools that are great for getting you ready to take that leap" He says he would tell someone wanting to launch a digital course not to judge success on outcome, but whether they've done it or not. The pair will be launching their first podcast next week in New York City.

When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience

Have you ever made a careless mistake in your business that could have potentially been catastrophic?

I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.

But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity.

That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch.

Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite.

Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size.

Yes, you read that right.

In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:

Her experience with adding tiers to a launch -- the good, the bad and the ugly
How adding Live coaching to her latest launch proved to be incredibly lucrative
What she plans to do next in order to take her business to the next level

This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.

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