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Amanda E/J Morrison: Co-Founder and President of Julie

Second Life

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How Barney's Digital Business Development Moved to a New Business

We watched a YouTube video about how to make lipsticks because we decided that's where we're going to start. We were making these samples and testing them on our friends in New York to perfect the shades. The next level of expert in the world of beauty was to test it on influencers. And so we had this Instagram only to DM, you know, influencers to connect with them. They just started blowing up and tagging us. So now we were doing this on the side.

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