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120 Top of Mind by John Hall

The Marketing Book Podcast

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What Do You Say to the Person Who Thinks My Industry Is Boring?

LZ Granderson: What do you say to the person who thinks my industry is boring? LZ: I've never ran into somebody who has a boring business that you can't find some angle. When you really put yourself and find out what's valuable to hem, there's a lot of interesting things. And so anybody who thinks that they can't make content interesting is wrong.

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