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THE MAGIC OF THINKING BIG - Commented Book

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The Power of Leadership

Success and the ability to lead others, that is, getting them to do things they wouldn't do if they were not led, go hand in hand. Ted B. worked as a television copywriter and director for a large advertising agency. He was assigned responsibility for developing several TV commercials. A month or so after the campaign had been launched, it became clear that the advertising was doing little or nothing to increase product sales.

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