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400 John Assaraf: Unlock Your Brain's Full Potential (and the Neuroscience Behind It)

The School of Greatness

CHAPTER

The Importance of Safety and Comfort First

The number one thing to understand about the brain is safety and comfort first. Any loud noise, any type of real or imagined present or future pain gives rise to automatic feelings. The signal is sent from the reptilian or lizard brain to the emotional brain. And it's only later logically understood if we take the time to be aware of it,. That's why people react so much in traffic instantly.

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