How to Build a Brand on Short Form Content

Blue Scott: The best way to get your foot in the door is through short form content. Take nothing personally when someone says, hey, it doesn't make sense for me right now. Just ask 20 questions and then create a story arc out of those seven to 10 Questions. Blue Scott: I need no more than like eight to 10 questions to have an hour long episode because more questions, more threads pop up as you ask those first questions.