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VC React Podcast (E28): Stock Market Reactions, Quick Commerce, BNPL vs. Credit Cards, FashionTech!

VC React Podcast

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Fashion Meets Tech: The Rise of Aya

This chapter explores the innovative intersection of fashion and technology through the lens of Aya, a Saudi e-commerce platform specializing in modest fashion. It examines Aya's successful funding journey, the use of consumer insights, and the incorporation of engaging, TikTok-inspired shopping experiences. The discussion also reflects on the challenges and opportunities in the Middle Eastern fashion market, emphasizing the shifting landscape towards social commerce and the role of female-led startups.

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