Black Friday, Cyber Monday, and the E-Commerce Playbook Podcast

I still think the best way for Bamboo is much as possible to leverage discounts is to do that throughout the year. Use discounts really strategically, really segmented away. And then at Black Friday, every year, give people what they want, which is a big discount. But because we know that discounting works for this brand, the people that there is some ability to drive value here that you can do it.