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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
How to Overestimate Your Spend With Contactless Payment
contactless payment is worth just as much as your money. They've become less price sensitive than cash. You had this swing of about 15% in memory of spend between cash overestimating contactless underestimating So that to me is more extreme than even contactless people treat it as free. It's like monopoly money buy it now on Amazon Yeah, yeah, but yeah one click one click ordering.
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