Earned: Unlocking the Power of the Creator Economy cover image

60 - Craig Brommers, American Eagle Outfitters

Earned: Unlocking the Power of the Creator Economy

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The Importance of Sticking to a Category

Megan Streeter is the CMO at pros, a company called Deva Curl. She's been in marketing beauty companies for almost 20 years and has sold two of those from very small to over $100 million in sales. You've had this kind of deep and long background in retail apparel brands. Do you think that's been important to your own personal success? I think it has, but again, there are people, you know, to each zone.

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