Lenny's Podcast: Product | Growth | Career cover image

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating Regulations and Innovative Marketing

This chapter examines how regulatory environments can serve as strategic tools for startups, using examples like organ donation rates in Germany and Austria. It explores subversive marketing strategies, the importance of ethical practices, and the integration of technology in promoting products effectively. Through discussions and real-world examples, the chapter emphasizes the need for innovative thinking to thrive in competitive markets.

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