Watch the YouTube version of this episode HERE
Are you a lawyer who is looking for a new way to improve your marketing capabilities? In this engaging episode of the Maximum Lawyer Podcast, Jim and Tyson delve into the world of digital marketing with expert Julie Chanel where they discuss success in building sales funnels.
Julie shares the concept of a sales funnel and how it can be used for marketing a business. A sales funnel is simply a website that usually comes out of social media and calls for a consumer to take action. As it relates to the legal field, lawyers can use funnels such as a Google Ad to get potential clients to think about making that call. Funnels are so important for lawyers because people are not getting a lawyer until they are in crisis, so you need to be top of mind at all times.
Julie provides examples of the different types of funnels lawyers can use to reel in clients. One funnel includes those that are helpful to a potential client. This could be an ad targeting a generic legal matter that a lot of people may encounter in their lifetime. Retargeting funnels exist on social media platforms as reminders after someone has visited your website. It is a way to stay in a potential client’s mind in case a time comes where they need your help.
Take a listen to learn more about integrating sales funnels in your practice!
Jim's Hack: Talk to people who are not lawyers about business development. It provides different perspectives on how they do business and learn different skills.
Julie’s Tip: Send things like landing pages and follow up emails to 5 people who work in different industries. This will allow you to get feedback on how your work is interpreted.
Tyson's Tip: Make a note when you speak to a client that involves a personal or positive event so that when you speak to the client again, it can be brought up as a conversation starter. It is a great way for the client to feel seen and heard.
6:49 The concept of sales funnels
9:52 The significance of the top and bottom of the funnel
15:51 Exploring the potential use of funnels for injury attorneys
22:15 Insights into the marketing techniques used by non-lawyers
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