Invest in Progress cover image

The Brandtech Group: the masters of modern marketing

Invest in Progress

CHAPTER

The Rise of Generative AI in Post-Advertising Marketing

This chapter explores the shift towards technology-driven marketing strategies in a post-advertising world, emphasizing the importance of generative AI in content creation. It discusses the challenges and opportunities presented by the evolving data landscape, the trend of in-housing marketing, and the significant competitive advantage early adoption of AI technology provides. The chapter also touches on the investment perspective of Scottish Mortgage regarding AI, the disruptive potential of AI beyond marketing, and the advancements in AI tools for generating content and advertising.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner