
The Brandtech Group: the masters of modern marketing
Invest in Progress
The Rise of Generative AI in Post-Advertising Marketing
This chapter explores the shift towards technology-driven marketing strategies in a post-advertising world, emphasizing the importance of generative AI in content creation. It discusses the challenges and opportunities presented by the evolving data landscape, the trend of in-housing marketing, and the significant competitive advantage early adoption of AI technology provides. The chapter also touches on the investment perspective of Scottish Mortgage regarding AI, the disruptive potential of AI beyond marketing, and the advancements in AI tools for generating content and advertising.
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