4min chapter

HBR IdeaCast cover image

X’s Astro Teller on Managing Moonshot Innovation

HBR IdeaCast

CHAPTER

How to Decide When a Project Needs Further Investment or That Something Should Be Killed

How do you decide when a project needs further investment, your green lighting it to keep going or that something should be killed? It depends. A team that shows up saying we're going to audaciously try thing after thing, but save from the first moment we're probably wrong, they have a better chance of turning the loop faster. These projects are inherently slow in their learning loops because of what they're trying to do. The ones where the learning per dollar is high, we tend to keep betting on. And the ones where thelearning is low, even if the progress looks good,. We tend to slow down or just stop.

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