Building Trust and Collaboration in Cross-Functional Teams

What are the keys to building successful cross-functional product launch teams? In this episode hosted by Barbara Bermes, Launch Code Project CPO and Author James Whitman shares insights from his research on how the best companies introduce new offerings. He discusses the importance of trust, governance structures, and aligning product, sales, and engineering teams to overcome common reasons for product launch failures. Whitman provides case studies of both successful and failed launches, highlighting the critical role of cross-functional collaboration and a continuous product introduction mindset.