
DOP 292: No Project Is Truly Open Source
DevOps Paradox
Navigating the Challenges of Selling to Enterprise Developers
This chapter explores the challenges of marketing software development tools to enterprise markets, emphasizing the unique dynamics between developers and key decision-makers. It argues that targeting roles like security and infrastructure professionals may lead to more successful sales outcomes.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.