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2min chapter
DOP 292: No Project Is Truly Open Source
DevOps Paradox
Navigating the Challenges of Selling to Enterprise Developers
This chapter explores the challenges of marketing software development tools to enterprise markets, emphasizing the unique dynamics between developers and key decision-makers. It argues that targeting roles like security and infrastructure professionals may lead to more successful sales outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode