3min chapter

Behavioral Grooves Podcast cover image

Why Not All Nudges Work ”In The Wild” | Nina Mazar & Dilip Soman

Behavioral Grooves Podcast

CHAPTER

Scale Capability - Is Scale Ability a Big Issue?

Curry: Scale ability is a big issue for the top 25 chief behavior officers from corporations in the world. She says that once they actually get something started, it's really difficult to scale it for the entire organization. cury: We need to think about structurally what can we do to make it's somebody's problem to scale.

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