2min chapter

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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Problem With the Amount of Resources and Capital Required to Make a Great Game

It seems from the mostly outside that a problem in the games industry right now is the amount of resources and capital required to make a great game. Would you agree with that? It's that it stifles innovation. I mean, again, as a former studio boss, I would say yes and no, right? In one sense, yes, because it doesn't fully democratize the ability to make games, right? And we're getting there. We didn't... In the old days we used to create bitmaps by hand to try and wrap around 3D characters. Now you've got incredible tools in technology, Maya and advanced Photoshop tools which are just capable of accelerating that process.

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