Marketing Through Outrage

Inside Mamamia, we spent weeks debating whether this interview should happen at all.

Every woman on the team had strong feelings about Bonnie Blue. We talked, argued, researched, and questioned whether giving her any space was responsible. We knew our audience would feel the same tension we did.

So why did we do it?

Because Bonnie Blue asked us for this interview. She reached out to No Filter, specifically and we needed to understand why.

In the lead-up, we watched every interview she has done. Most were either sensationalist, openly hostile, or enthusiastically cheering her on. None of them asked what we genuinely needed answered:

Does she understand the implications of what she does?

Does she understand the misogynistic language she uses about women?

Why does her behaviour evoke such visceral anger in women?

And crucially — does she care?

What we learnt, very quickly, is that behind the shock value and headlines is a deeply strategic marketing machine — one built on outrage, provocation and attention. Bonnie Blue told us plainly: she rage-baits on purpose. She knows that women’s fury spreads faster than anything else online, and she has learnt how to leverage that to build her name and her business.

This episode is not designed to rehabilitate her image, and it certainly isn’t designed to promote her.
It is designed for one purpose only: to understand what she’s doing, why she’s doing it, and what it means for the rest of us.

This is a conversation that unsettled us, challenged us, and left us with more questions than answers.
But it is an important one — because it sits at the crossroads of sex, power, misogyny, internet fame, and the culture that rewards outrage above everything else.

THE END BITS:

Listen to more No Filter interviews here and follow us on Instagram here.

Discover more Mamamia podcasts here.

Feedback: podcast@mamamia.com.au

Share your story, feedback, or dilemma! Send us a voice message, and one of our Podcast Producers will get back to you ASAP.

Rate or review us on Apple by clicking on the three dots in the top right-hand corner, click Go To Show then scroll down to the bottom of the page, click on the stars at the bottom and write a review.

CREDITS:

Guest: Bonnie Blue

Host: Kate Langbroek

Executive Producer: Naima Brown

Executive Producer: Bree Player

Audio Producer: Jacob Round

Video Producer: Josh Green

Subscribe to be in the running to WIN THE ULTIMATE SUMMER HOLIDAY: Royal Caribbean Cruise Giveaway! Click here for more information

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.